google ad sense 728 x 90

Showing posts with label vodka bottle design. Show all posts
Showing posts with label vodka bottle design. Show all posts

Absolut Redesigns Their Vodka Bottles To Communicate The Energy Behind The Flavors.




The Absolut Company has given many of their flavored range of vodkas a design overhaul. The re-designed bottles include Absolut Apeach, Absolut Pears, Absolut Raspberri, Absolut Vanilia, Absolut Mango, Absolut Ruby Red, Absolut Berri Açaí, Absolut Äpple, Absolut Cherrys, Absolut Gräpe, and Absolut Wild Tea. Last year, Absolut re-designed its classic flavours Absolut Peppar, Absolut Citron, Absolut Kurant and Absolut Mandrin.

Their press release does not mention re-designing the following flavored vodkas, some of which were just launched this year: Absolut Hibiskus, Absolut Cilantro, Absolut Orient Apple, Absolut Grapevine, Absolut Cherrykran whose present bottles are shown below:


The press release:
Absolut is proud to announce striking new designs for its entire range of flavoured vodkas. True to the brand’s creative heritage, the vibrant new designs bypass design conventions to artistically express the core essence of the flavours in the Absolut Vodka range.




“This is one of the most dramatic changes we’ve ever made, and our biggest and most transformative design project ever. Our goal was to give our customers distinctive designs that are unlike anything one has ever seen. Vibrant, captivating bottles that bring energy to any occasion and celebrate the fact that every flavour in the Absolut Vodka range is something extraordinary,” says Anna Kamjou, Global Design Director at Absolut. “The standard thinking says a fruit-flavoured vodka requires a picture of the fruit on the bottle. We wanted to break that convention. We asked our design team to reach into the symbolism and myths tied to the ingredients to find each flavour’s core essence -- and then amplify that essence through art.”



Bringing an artistic approach to the redesign of its flavour range makes sense for a company with deep roots in the art world. Since 1985, when the Absolut Vodka bottle appeared in the first art ad, Absolut has been making art part of its consumers’ experience. “Absolut has long challenged conventions through creativity,” says Kamjou. “This across-the-board redesign is another example of the brand’s originality and boldness.”








After interpreting each flavour’s core essence, the designers worked to bring these notions alive artistically. They followed a long tradition of Swedish design and craftsmanship, and brought a ‘by-hand’ aesthetic to the project. That is to say, they stepped away from their computers, took up paper, pens and brushes, and set out to communicate not a flavour per se, but the energy behind each flavour. With Absolut Apeach, for example, soft pastels and a light hand-drawn gesture were used to capture the fruit’s evanescent, sweet fragility and convey a sense of romance:






The design for Absolut Pears began with the fruit’s symbolic association with longevity and purity, and arrived at an abstract pear shape resembling the symbol for eternity:


For Absolut Raspberri, the emotion of love and passion is intensified through the abstract expressionist technique of throwing paint:



The same artistic process was repeated across the range.

“Already back in 1979 Absolut challenged the norm of what vodka should look like with an innovative – and today iconic – bottle design. Today we transform the design of flavoured vodka,” says Jonas Tåhlin, VP Global Marketing at The Absolut Company.”Our new bottles are modern, artistic and unlike anything else on the market. Put any one of them on the table, and it instantly becomes something to talk about.”

Credits:
Global Design Director: Anna Kamjou / The Absolut Company
Global Design Manager: Caroline Mörnås / The Absolut Company
Design Agency: The Brand Union
Creative Director: Mattias Lindstedt
Executive Strategy Director: Jonas Andersson

images courtesy of Absolut Company

Wasabi and Salty Caramel Popcorn Vodka? Introducing Oddka, Crazy and Beautiful Flavored Vodkas From Wyborowa.





Oddka by Wyborowa, is a new line of creatively flavored vodkas by Pernod Ricard that will initially launch in select U.S. states including Alabama, Massachusetts, Pennsylvania and Rhode Island, prior to expanding its global distribution later this year.

The unusual beverages have an equally unusual spokesman, a 2-D illustrated gentleman named Wit (more on him later in the post).

Oddka is available as an original, clear vodka and in five unconventional flavors, including Apple Pie, Electricity, Fresh Cut Grass, Salty Caramel Popcorn and Wasabi, each designed to inspire experimentation and self-expression.

The flavors may be weird but bottles are beautiful. Take a look.

Original:


Electricity:


Salty Caramel Popcorn:


Fresh Cut Grass:


Wasabi:


Apple Pie:


Meet Brand Spokesman Wit Oddoski:



The voice and inspiration of the Oddka brand is Wit Oddoski, a virtual character in the real world. He is a charismatic individualist and curious 2-D line drawing born in the age of invention and experimentation who marches to the beat of his own drum. He has made his social debut via Facebook  and Twitter (@WitOddoski), connecting with consumers and sharing imaginative "oddtail" cocktail recipes.



"ODDKA was created for the individual who seeks brands that are confident, expressive and challenge the norms, just like they do," said Maxime Kouchnir, vice president, Pernod Ricard USA. "We are excited about the initial release of ODDKA in select states and sharing our curious approach with these individuals and provoking their senses."

Here's how Wit describes the unique flavors:
Original: I once meditated for a week. Afterwards I came up with the idea of a vodka-flavoured vodka. An idea so fresh, so elegant, so smooth, I couldn’t believe it hadn’t been thought of before. When I discovered it had, I thought I’d make it anyway.

Electricity: Ever wondered what a bolt of lightning tastes like? Me too. That’s why I created this shockingly good tongue-tickling vodka. Now lightning can strike as often as you like.

Salty Caramel Popcorn: I love the movies, though personally I’ve never seen the appeal of those 3D ones. If this flavour was a film it would be a caramel comedy with a sea salt subplot and a warm, feel-good ending.

Fresh Cut Grass: One day my llama distracted the janitor when he was mowing my factory lawn and there was an accident. A fortuitous accident with a crisp and citrusy outcome.

Wasabi: At Ninja school I was taught the saying, ‘The Wasabi-eating Ninja Laughs Last’. I’m still trying to figure out what it means, but in the meantime have created this fiery flavour to creep up on your taste buds. Enjoy.

Apple Pie: Inspired by Grandma Oddoski’s famous apple pies. I gave her my word I would never reveal her secret ingredient. This sweet tasting apple and cinnamon flavour vodka is a tribute to that promise.

The elegant and smooth Original Oddka (40% alc./vol., 80 proof) and the new five sensory-pleasing flavors (30% alc./vol., 60 proof) sell for a suggested retail price of $15.99.

ODDstache mobile app:


To connect fans with the brand's experimental personality, ODDKA launched a free "ODDstache" mobile app, available on iTunes. Men and women alike can grow their very own ODDstache on a mobile photo of their choice. To mature, the mustaches need tending; growth can be accelerated with grooming, feeding and by sharing with friends on Facebook—the more "Likes" received, the more ODD it will grow.


ODDKA

Let My People Drink. Moses Kosher Vodka.




Since most Jews are in the midst of celebrating Passover this week, I thought it might be a good time to introduce you to Moses Vodkas. Pure in spirit and true to the laws of the Jewish faith, Moses Vodka is the first ultra premium vodka certified kosher all year round.



Moses Vodka is an award-winning "super premium" vodka that includes the extra feature of being certified Kashrut or kosher. Fortunately enough, a miracle wasn't needed to create Moses Vodka. Just the Prophet's name, pure spring water, the choice of the finest raw ingredients, a unique filtration process, and the blessing of a Rabbi to deliver you a kosher product of true perfection.


above: Moses Vodka is available as both a super premium pure Vodka and a Date flavored Vodka.

From Finland (yes, there are Jews in Finland), it is certified under the supervision of Rabbi Dr. Moshe Edelmann. The vodka itself is made from a base of sugarcane (a vodka rather than a rum because it will have been distilled up to at least 190 proof prior to bottling) and blended down with natural spring water.



Rabbi Yaakov Westheim supervises the distillation process, making sure sugarcane is transformed into pure spirit using methods and machinery compliant to kashrut laws.





Rabbis Benjamin Gruber and Moshe Edelman are responsible for the production process and the quality of ingredients.



This includes a careful selection of raw ingredients, cleaning the bottling line and mixing tanks with boiling water, the usage of single-use materials in the production process wherever possible, strict hygiene rules to follow by the personnel throughout manufacturing and packaging.




As an additional note, as is common with some European vodkas there is a sugar additive to the spirit--sometimes called "rounding the spirit"--which will upset some vodka purists. For others, this is adds a welcome and flavorful smoothness to the vodka.

The Moses Vodka Gift Box:



• 1 bottle of Moses Vodka (750ml)
• 1 bottle of Moses Date Vodka (750ml)
• 4 shot glasses

The Vodka has won several awards for both taste and packaging.


Awards:
Silver - NYISC
Silver - Vodka Masters (design and packaging)
Silver - SFWSC
Silver - ISC
Gold - SIP Awards
MASTER - Vodka Masters

Some of their ads:


Moses Vodka can be purchased online at:
The Kosher Wine Company
Proof 66

To find other stores in various countries that carry Moses Vodkas, check here.

Moses Vodka

Precious Vodka Has A Real Gem In Every Diamond Shaped Bottle.




above: the bottle of Precious Vodka shown has a genuine ruby gemstone you can see at the very top of the bottle

Jewel Lines® has produced a unique combination of Ultra-Premium Vodka with the most valuable natural precious stones in the world. The award-winning vodka (recipient of the Silver Medal San Francisco Awards in 2011) is bottled in a luxury diamond shaped container complete with a single real gemstone.




Precious Vodka is produced from distiller grown and harvested winter wheat and nourished with post glacial subterranean spring water. The wheat used in Precious Vodka is carefully selected with only the top 10% of the annual harvest making it to the distillation process. From there their master distiller distills 6 times then dilutes with locally sourced natural spring water. The water is high in mineral content and adds a very strong, yet natural citric aromatic nose and flavour that is Precious Vodka.



Precious Vodka is bottled in a unique diamond shaped bottle. Every bottle of Precious Vodka contains a beautiful natural gemstone from their collection of fully certifiable precious stones which include sapphire, emerald, ruby, topaz, and peridot. Their gemstones are specially crafted so that their customers receive only the finest genuine jewel stones. The gemstones add a unique quality to the overall experience that is only available when you purchase a bottle of Precious Vodka.

The bottle below contains a sapphire you can see just below the tip. The bottle also has a sticker that identifies the jewel within:





Precious Vodka is unique. Extreme detail was used when creating the diamond shaped bottle and its beauty alone makes it stand out and turn heads. Great pride and care is taken to achieve the highest level of luxury in every bottle of Precious Vodka, produced in distilleries utilizing the most innovative German technology.

Jewel Lines

Precious Vodka is available globally and shipped from Europe. For information or orders please contact email: info@jewellines.com
EU: +359 601 69 663

Please donate

C'mon people, it's only a dollar.